Giving to nonprofits is a great way to support causes you care about, but finding the time and energy to donate can be tough. Mobile giving is a game changer for nonprofits because it makes giving easier than ever. Here are some reasons mobile giving is a great way to support your favorite charities.
The benefits of mobile giving for nonprofits
- Increased donor engagement: Mobile giving provides donors a simple and convenient way to engage with their favorite nonprofits. By text, they can donate to their chosen charity without having to fumble around for their credit card or login information. Additionally, mobile giving is instant so that donors can see the impact of their donation right away.
- Reach a wider audience: Not everyone carries cash or a checkbook, but almost everyone has a cell phone. This means that by offering mobile giving as an option, nonprofits can reach a much wider audience of potential donors. And since it’s so easy to donate via text, even people who wouldn’t normally give to charity might be willing to make a small donation when they see a need.
- Improved donor retention: Once someone has donated to your nonprofit via text, it’s easy for them to donate again in the future. They can pull up your organization’s information and donate with a few taps on their phone. And since mobile giving is so convenient, donors are more likely to give again and again, which can lead to improved retention rates.
- Greater flexibility: With mobile giving, nonprofits have the flexibility to accept donations anytime, anywhere. This is especially beneficial for organizations that hold events or do a lot of fundraising outside of the office. By being able to take donations via text, they can collect money even when they don’t have access to traditional methods like credit card terminals or checkbooks.
- Increased donations: Overall, mobile giving has the potential to increase the amount of money that nonprofits raise. This is because it’s a more convenient way to donate, which can encourage people to give more frequently. Additionally, since text-to-give campaigns are often run as matching gift challenges, they can result in larger donations than traditional fundraising methods.
If your nonprofit isn’t already accepting mobile donations, now is the time to start. Mobile giving is a game changer for nonprofits, providing a simple and convenient way for donors to engage with your organization. By offering this option, you can reach a wider audience of potential donors, improve retention rates, and increase the money you raise.
Increase donations from your mobile audience with these tips
- Keep your donation ask simple and to the point
When asking for donations from your mobile audience, it’s important to keep your ask short and sweet. No one wants to scroll through a long, complicated message when trying to give to a cause they care about. So keep your donation ask brief, clear, and easy to understand, and you’ll be more likely to get the response you’re looking for.
- Use images or video to tell your story
People are more likely to respond positively to an emotional appeal than a dry, factual one. So if you want to increase donations from your mobile audience, tell your story using images or videos that will tug at their heartstrings. A moving story will inspire people to give, so make sure you use this tactic in your donation.
- Use social proof to show that others are giving
If you want people to donate, it helps to show them that others have already done so. Social proof is a powerful psychological phenomenon that dictates that people are more likely to do something if they see that others are doing it too. So, when you’re asking for donations from your mobile audience, include some social proof (like testimonials or images of previous donors) to encourage giving.
- Make it easy for people to donate
If you want people to follow through with their donations, you must make the process as easy as possible. Include a donate now button or link in your donation ask so people can immediately give without searching for how to do so. The easier you make it to donate, the more likely people will be to do so.
- Say thank you
It’s important to show appreciation for any donations you receive, no matter how big or small. A simple thank you message goes a long way in showing donors that their contribution is appreciated and helps encourage future giving. So, include a sincere thank you in your mobile donation ask.
Following these tips will help you increase donations from your mobile audience. Keep your asks clear and concise, use emotional appeals, take advantage of social proof, make it easy to donate, and say thank you, and you’ll be on your way to successful mobile fundraising.
