Does your app have high app store ratings and low user engagement? If so, you’re not alone. Increasing user engagement on mobile is a challenge for many developers.
Several factors can contribute to low user engagement, including poor design, functionality issues, and lack of compelling content. But there are also a number of things you can do to increase user engagement. In this blog post, we’ll share some proven strategies for increasing user engagement on mobile.
Tips to increase mobile user engagement
- Keep it Short and Simple
Make sure your app is short and simple. Too much content will only overwhelm users and turn them away. Instead, keep your app focused on a single task or goal and make it easy for users to accomplish that task.
- Use Visual Cues
Use visuals to guide users through your app. Buttons, icons, and other visual cues should be used to help users navigate your app and find the features they need.
- Use Gamification
Gamification can be a great way to increase user engagement. By adding elements of gameplay, you can make your app more fun and engaging for users. This can lead to longer use times and higher levels of satisfaction.
- Use Push Notifications
Push notifications can be a great way to keep users engaged with your app. But be sure to use them sparingly, and only send truly relevant notifications to users. Too many notifications will only lead to frustration and may cause users to uninstall your app.
- Offer Incentives
Offering incentives is a great way to increase user engagement. By offering rewards for using your app, you can encourage users to come back again and again. Just be sure not to offer too many incentives, as this can quickly become overwhelming for users.
- Provide Value
Make sure your app provides value to users. Users will quickly lose interest if your app is nothing more than a time waster. But if your app offers something truly useful, users will be more likely to stick around.
- Keep it Updated
Make sure you keep your app up-to-date with the latest features and content. Users will quickly get bored with an app that doesn’t change or improve over time. By regularly updating your app, you can keep users engaged and coming back for more.
- Make it Personalized
Make sure your app is personalized for each user. By offering a unique experience that is tailored to each user, you can increase the likelihood that they’ll keep using your app.
- Get Feedback and Make Changes
Make sure to get user feedback and make changes based on that feedback. If users are unhappy with your app, they will likely stop using it. But if you listen to their feedback and make changes accordingly, you can keep them engaged and coming back for more.
- Have Fun!
Last but not least, make sure you’re having fun with your app! If you’re not enjoying yourself, it’s likely that users won’t either. So have fun and make sure your app is a reflection of that.
How to keep your mobile app users coming back for more
It’s no secret that user acquisition is one of the biggest challenges for mobile app developers. But once you’ve finally gotten users to download your app, how do you make sure they keep coming back?
Here are a few ways to keep your app top of mind and encourage engagement:
- Use push notifications sparingly and thoughtfully.
Too many push notifications can be annoying and off-putting for users. Make sure you’re only sending out notifications when it’s truly necessary, such as for a special sale or event, or to remind users of an important deadline.
- Use in-app messaging to communicate with users.
In-app messaging allows you to send targeted messages directly to users while they’re using your app. This can be a great way to promote new features or remind users of existing ones that they may not be aware of.
- Use gamification to encourage engagement.
Adding elements of gameplay to your app can make it more fun and engaging for users. For example, you could add points, badges, or leaderboards to encourage users to keep using your app.
- Make sure your app is easy to use and navigate.
If your app is difficult to use or navigate, users will likely give up on it quickly. Make sure your app is intuitive and easy to use, with a clear path to the features and information users are looking for.
- Keep your app up to date with the latest trends.
If your app starts to feel outdated, users will be less likely to keep using it. Make sure you’re keeping up with the latest trends in design and functionality, so your app feels fresh and modern.
- Offer customer support in case users run into problems.
If users have questions or run into problems while using your app, make sure you have a way for them to get help. This could include an in-app customer support system, or simply providing contact information so they can reach out to you directly.
