The Rise of The Connected Marketer - Feb 25 @ Vert

There is little doubt that we’re entering an age of connectedness. Smartphones, smart watches, smart homes, connected cars and billions of other devices are all coming online as people adopt and integrate connected (also know as IoT) devices in to their lives, in other words we’re experiencing the rise of The Connected Individual. It comes to pass then, given Newton’s Third Law of Motion, “For every action, there is an equal and opposite reaction,” that if The Connected Individual exists then so must The Connected Marketer. In this session Michael Becker will help us understand what it means to be a Connected Marketer and how this new field is the next frontier of marketing.

Michael Becker is a Co-founder & Managing Partner for mCordis, a mobile marketing strategic advisory and education service provider. Michael and the team at mCordis (1) advise brand marketers on how to embrace mobile within their strategies, (2) support AdTech (paid media) & MarTech (marketing technology) vendors in their effort to service brands and retailers and (3) prepare marketing professionals for a digitally led world through our professional qualification in mobile marketing courses. Michael is a strategic advisor to Assurant Solutions, FunMobility, Shopper Army and Privowny. He is the co-author of Mobile Marketing for Dummies and number of other books and articles. He is on the faculty of marketing for the Association of National Advertisers, Direct Marketing Association, the Path-to-Purchase Institute and National University. Michael previously worked with the Mobile Marketing Association (MMA) as both a board member and Managing Director and he was the co-founder of iLoop Mobile, a leading messaging solutions provider. Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.