PureCars has changed the traditional way car dealerships market to their customers. What used to be an in-person shopping experience has drastically transitioned to a digitally flooded landscape and those who don’t keep up are missing out. But how could PureCars put their customers in the shoes of their buyers How could they show each dealer that the inspiration for a car purchase can come from a micromoment, and when it strikes, their customer is turning to their smartphone, tablet or computer first? The situational immersion of virtual reality technology fit that need and now car dealers understand the customer thought process more clearly.
PureCars VR cultivates empathy and understanding of the car buying process from the customer’s point of view.