Virtual Reality continues to be an exciting new avenue for marketing, but devising a clear strategy for integrating this still-evolving technology remains challenging.
Our most recent AMMO meetup offered attendees a great opportunity to look behind the scenes at how VR projects are implemented successfully into an overall brand engagement strategy.
Moderated by Sarah Woodward (Director of Business Development at stable/kernel), the event featured two speakers, Simit Shah (Assistant Athletic Director, Brand & Ideation at Georgia Tech Athletic Association) and Dave Beck (Managing Partner at Atlanta VR agency Foundry 45), who shared their experiences on how to best deploy Virtual Reality to gain a winning edge in student athlete recruiting.
The panel discussion was followed by an engaging Q&A session with the audience.
Hosted at the Advanced Technology Development Center (ATDC), the meetup was a great evening for networking, demoing VR content, discussing use cases, and learning more about best practices for deploying VR.
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