#AtlantaMobileMktg Meetup Recap: Immersive VR Brand Engagement Strategies

Virtual Reality continues to be an exciting new avenue for marketing, but devising a clear strategy for integrating this still-evolving technology remains challenging.

Our most recent AMMO meetup offered attendees a great opportunity to look behind the scenes at how VR projects are implemented successfully into an overall brand engagement strategy.

Moderated by Sarah Woodward (Director of Business Development at stable/kernel), the event featured two speakers, Simit Shah (Assistant Athletic Director, Brand & Ideation at Georgia Tech Athletic Association) and Dave Beck (Managing Partner at Atlanta VR agency Foundry 45), who shared their experiences on how to best deploy Virtual Reality to gain a winning edge in student athlete recruiting.

virtual reality atlanta | foundry 45

Simit Shah, Dave Beck, and Sarah Woodward

 

The panel discussion was followed by an engaging Q&A session with the audience.

Hosted at the Advanced Technology Development Center (ATDC), the meetup was a great evening for networking, demoing VR content, discussing use cases, and learning more about best practices for deploying VR.

Don’t miss our next meetup. Follow us on Twitter for news and event updates.