Business Mobile App

What Is Digital Transformation & Why Does It Matter for Marketers?

Digital transformation is a term that’s often used but seldom defined. Simply put, digital transformation uses technology to create new or improved business processes, products, or services. For marketers, digital transformation can mean anything from automating repetitive tasks to creating more personalized customer experiences across channels. When customers expect more than ever from brands, digital…

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Mobile Marketing

Privacy Concerns for Mobile Marketers

With the growth of mobile marketing, privacy concerns have arisen for consumers and businesses alike. For example, how can businesses be sure that their mobile marketing campaigns are not collecting data on children or other vulnerable populations? And what steps can consumers take to protect their privacy when receiving mobile advertising? Here, we’ll explore some…

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Mobile App Promotion

Creative Ways to Use Bluetooth Marketing

In today’s world, there are many ways to market your business. But with all the options, it can be tough to know which is right for you. So you should consider Bluetooth marketing if you’re looking for a unique and effective way to reach your target audience. Bluetooth marketing can send targeted messages and coupons…

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Mobile Marketing

Ways to Collect User Feedback for Your Mobile App

If you’re looking for ways to collect user feedback for your mobile app, there are a few different approaches you can take. You can use in-app surveys, social media, or review platforms like the App Store or Google Play. Each of these has its own advantages and disadvantages, so it’s important to choose the right…

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